Learn & Master Painting brings out the inner-artist in you! Learn & Master Painting is the by far the world’s best DVD-based course available to learn to paint with oils and acrylics.
Learn & Master Painting is the best home instruction course available to learn to paint with oils and acrylics. Master artist, Gayle Levee, has designed interactive lessons to provide you with a solid, comprehensive foundation for your own artwork. Learn & Master Painting consists of 20 professionally produced DVDs, 3 Music CDs (to listen to while you paint), a thorough Lesson Book with supplemental information, and access to a free online student support site. Please note that I do not receive this product or any others in exchange for this article, I do get a commission for readers clicking the buy now links which helps to differ the cost of hosting this blog and I sincerely hope this article site helps you with your search for Learn and Paint products. It is the only instructional package you’ll ever need on your journey toward painting mastery and to seeing the world through the eyes of an artist. All you need is the desire to create incredible works of art! See all offerings at the store.
From the onset, learning how to paint can seem like an overwhelming endeavor. But when you study with Gayle Levée she’ll walk you through step-by-step video instruction, taking you from any skill level—even if you’re a total novice—to painting with advanced techniques used by professional painters. You’ll learn how to make your paintings look realistic and believable. Gayle will teach you how to setup your studio, properly care for your materials, choose colors to best communicate your theme, and how to develop your compositions and draw objects in perspective. You’ll learn all the foundational painting skills you’ll need to become an accomplished artist.
By the end of the course, you’ll understand how to get the illusion of depth and distance in a painting and you’ll be amazed at how you are able to record your experiences and the world around you in your paintings. You’ll complete several paintings—together with Gayle—from start to finish and discover a whole new way to create!
Not a beginner? That’s ok. Just review the basics (you might be surprised what you don’t know) and jump into the more advanced training on perspective and color theory. Many classical and formal training programs don’t include the information you’ll learn here.
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How are you making use of your email list? Sending out a monthly newsletter is great, but if that’s all you’re sending out, you may be missing out on a lot of sales. While social media is awesome, your email list is still the most powerful tool you have for marketing.
What gives your mailing list more potential power than, say, a paid Facebook ad? The answer is that if people are receiving your emails, it means they signed up to your list. That’s essentially them raising their hand and saying “Yes, I like your stuff and I WANT to hear from you!” Social media ads can be a powerful tool, but there is a lot of guesswork and refining involved in getting it “right”. Your email list is a perfectly curated list of people who have already expressed their interest in your work and the desire to hear from you again. So if you can figure out the most effective way to communicate with those people, you have a seriously great opportunity on your hands to forge good relationships with them and ultimately sell more art.
Why the Email Newsletter is Failing You
You may object to this- “but I DO send out emails to my list! I send a bi-monthly newsletter with pictures of what I’m working on and a list of events where people can see my art!”
This is great! But let’s step back and imagine receiving this information via snail mail. When you receive a newsletter from an organization, what do you do with it? You may scan it for interesting info and look at the pictures. But then? Into the recycling it goes. This is likely so even if the newsletter has a place at the back for your to order a product, send in a donation, or sign up for an event. There is just no appeal. You don’t feel a real need or a sense of urgency to take action.
An email marketing campaign is different from a newsletter: it’s typically sent in a series of emails over intervals of days or weeks, and these emails are usually linked together by a common theme- often the marketer will choose to tell a continuing story that doesn’t conclude until the last email. The key elements you need in order to get started crafting your own campaign?
Research effective tactics by signing up for email lists: Sign up for some email lists (they don’t have to be other artists’ lists, but if you know of some artists doing well selling their art online it doesn’t hurt to take a peek at what they’re doing!) and take notes on the emails you receive. Note the frequency, the intervals between emails, and the way they write. You’ll probably notice that they normally write in a very conversational tone- more conversational than a standard blog post. They may leave you with a cliffhanger, or really “buddy up” to you in these emails and make it feel like they’re sharing intimate secrets. Take note of how this makes you feel, because they’re doing it on purpose!
Get in-depth teaching on writing and setting up email sequences: How to Sell Your Art Online 201 is a course all about sales funnels and email marketing for artists. Learn more and sign up for the course here.