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Artwork email and Social Media

How are you making use of your email list? Sending out a monthly newsletter is great, but if that’s all you’re sending out, you may be missing out on a lot of sales. While social media is awesome, your email list is still the most powerful tool you have for marketing.

What gives your mailing list more potential power than, say, a paid Facebook ad? The answer is that if people are receiving your emails, it means they signed up to your list. That’s essentially them raising their hand and saying “Yes, I like your stuff and I WANT to hear from you!” Social media ads can be a powerful tool, but there is a lot of guesswork and refining involved in getting it “right”. Your email list is a perfectly curated list of people who have already expressed their interest in your work and the desire to hear from you again. So if you can figure out the most effective way to communicate with those people, you have a seriously great opportunity on your hands to forge good relationships with them and ultimately sell more art.

Why the Email Newsletter is Failing You

You may object to this- “but I DO send out emails to my list! I send a bi-monthly newsletter with pictures of what I’m working on and a list of events where people can see my art!”
This is great! But let’s step back and imagine receiving this information via snail mail. When you receive a newsletter from an organization, what do you do with it? You may scan it for interesting info and look at the pictures. But then? Into the recycling it goes. This is likely so even if the newsletter has a place at the back for your to order a product, send in a donation, or sign up for an event. There is just no appeal. You don’t feel a real need or a sense of urgency to take action.

An email marketing campaign is different from a newsletter: it’s typically sent in a series of emails over intervals of days or weeks, and these emails are usually linked together by a common theme- often the marketer will choose to tell a continuing story that doesn’t conclude until the last email. The key elements you need in order to get started crafting your own campaign?

Research effective tactics by signing up for email lists: Sign up for some email lists (they don’t have to be other artists’ lists, but if you know of some artists doing well selling their art online it doesn’t hurt to take a peek at what they’re doing!) and take notes on the emails you receive. Note the frequency, the intervals between emails, and the way they write. You’ll probably notice that they normally write in a very conversational tone- more conversational than a standard blog post. They may leave you with a cliffhanger, or really “buddy up” to you in these emails and make it feel like they’re sharing intimate secrets. Take note of how this makes you feel, because they’re doing it on purpose!

Get in-depth teaching on writing and setting up email sequences: How to Sell Your Art Online 201 is a course all about sales funnels and email marketing for artists. Learn more and sign up for the course here.

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Cricut Sizzling Sale

Cricut Joy Maker

Cricut JoyCricut Joy Machines Starting at $179! Valid through 7/28

Save 20% off Select Vinyl! Valid through 7/28

Save 20% off Select Paper! Valid through 7/28

Save 20% off Select Craft Tools! Valid through 7/28

Save 50% off Select Blanks! Valid through 7/28

Save 20% off Select Other Materials! Valid through 7/28

Cricut Joy Machine

 

 

Description

Step away from your inspiration boards and turn your best intentions into action with a little help from Cricut Joy, your DIY best friend. This smart little cutting and writing machine is ridiculously easy to set up and use, so you'll find endless excuses to personalize, organize, and customize every single day. Cut custom vinyl decals for water bottles or your wall. Make labels for your kitchen or office. Bust out a custom card or a birthday banner. It's also compatible with Cricut Smart Materials™, for super-easy, super-long cuts without a cutting mat. Just load & go! With plenty of projects that take just 15 minutes, Cricut Joy makes it possible to make something unique for you – or anyone – at a moment's notice. It's the perfect companion to full-size Cricut Maker® and Cricut Explore® machines.

Details

Fits in a cubby, packs away easily, sets up instantly
Cuts 50+ materials, including iron-on, cardstock, vinyl, paper, and Smart Materials™ – super-easy, super-long cuts without a cutting mat
Draws any shape and writes in a variety of styles
Cuts individual shapes up to 4 ft long or makes repeated cuts up to 20 ft long*
Perfect companion to full-size Cricut smart cutting machines

Features

Weighing in at only 3.9 lbs (1.75 kg), this smart little cutting and writing machine makes it easy to personalize almost anything
Cuts 50+ materials, including iron-on, cardstock, vinyl, paper, and Smart Materials™ – super-easy, super-long cuts without a cutting mat
Draws any shape and writes in a variety of styles
Cuts individual shapes up to 4 ft long or makes repeated cuts up to 20 ft long*
Fits in a cubby, packs away easily, sets up instantly
Perfect companion to full-size Cricut smart cutting machines
Bluetooth® wireless technology
Design Space® software for iOS, Android™, Windows®, and Mac®

Included

Cricut Joy machine
Blade + Housing**
Fine Point Pen, Black (0.4 mm)**
StandardGrip Mat, 4.5″ x 6.5″ (11.4 cm x 16.5 cm)**
Welcome card
Power adapter
Free trial membership to Cricut Access™ (for new subscribers)
50 ready-to make projects online
Materials for a practice cut
*Requires Cricut Smart Materials
**Only for Cricut Joy

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